ELITO is an online platform for buying pre-owned luxury watches. Our office is located in Switzerland. ELITO is the trusted destination for watch enthusiasts worldwide.

Who are we?

ELITO is not a marketplace, we own every watch that we sell. This allows us to implement a true quality standard. As one of the largest buyers of pre-owned watches worldwide, our selection is ever-changing, with thousands of pre-owned watches from the best brands available at any given time, all of which are inspected and brought to "mint" condition, ensuring exceptional quality.

The family business began in Geneva, Switzerland more than 10 years ago. Started originally by two friends, "ELITO" – is built on the ethos of providing an unparalleled service, efficiency and fair price in the luxury watches industry.

Since its beginnings, it has now grown to include the two younger family members. Originally born and raised in Geneva, they speak many languages such as English, French, German and Dutch. We are proud to have sold thousands of watches so far to many satisfied customers.

We are watch enthousiasts

It all began with references from their delighted customers, among them distinguished members of European royal families, which helped us grow and expand internationally to where we are today. Due to our success, we have now presence in almost each continent in order to meet the rising expectations of our loyal clientele. "You can request any brand or model of a watch, even limited editions, sold-out items, and we will do our utmost to find it." Our aim is to share our passion for watches by sourcing any dream model for our trusted customers.

Our team of 5 associates are some of the most passionate watch enthusiasts in the business, maintaining a superior level of knowledge regarding the history, nuances of current collections, and pulse of the secondary marketplace. And we are here for you. ELITO client advisors can assist with all of your watch-related needs – whether you are looking to buy, sell, or trade timepieces from your personal collection.

Even if a brand or a model you desire is not shown online, do not hesitate to fill out the (request form). We will endeavor to source out your desired watch. ELITO specializes mostly in brand new watches. With all original documentation and packaging, as well as an international warranty. Depending on the value of the watch we will fly personally to hand deliver you. We can therefore provide YOU an unforgettable experience.

Connect with ELITO at your convenience to meet your dedicated client advisor – over the phone, by email, live chat, in-app communication, and of course, within our showrooms and buying offices around the world. We look forward to getting to know you.

Guaranteed authenticity

We are committed to the integrity of the luxury watch industry. Our pre-owned watches are evaluated, authenticated, and brought to manufacturer operating standards without compromising value or provenance, before entering our curated inventory of pre-owned watches for sale.

Superior watchmaking service

Our in-house team of Swiss-trained watchmakers, technicians, and refinishers are among the most highly regarded in the industry. They assess every watch before it is presented for sale according to a rigorous quality control process, and are also qualified to address any of your watch repair needs. From routine maintenance to heavy water damage and rust, our team provides full service with factory-sourced parts, offering peace of mind to our thousands of clients worldwide. Every pre-owned watch we sell is backed by a 2 year ELITO global warranty, and we also offer additional coverage options.

ELITO: a reference in the watchmaking world

ELITO has quickly become an established and trusted name in the resell industry worldwide. Founder and CEO Christian de Mitri started ELITO as a way to express her avid love for all things vintage and the website grew to become the go-to for authentic pre-owned Rolex watches.


A transparent and trustworthy experience

The entire ELITO team strives for a transparent, authentic and trustworthy resell experience, both for the clients buying Rolex watches as those selling their preloved items.


From Genève to the world

With a spacious showroom in Genève, various pop-up locations all over Europe and worldwide shipping online.

Unique must-haves

Easy to enjoy

ELITO makes it easy to enjoy the wide selection of authentic Rolex watches, collector’s items and unique, one-of-a-kind must-haves.


High-quality and personal service

Enjoy the excellent service, quality control and brand expertise when shopping and selling at ELITO. Sustainability has never been more luxurious. Join over 4500 ELITO customers today and start buying your favorite Rolex watch here!

Where can you find us?


Rue de Rhône 30, 1204 Genève